Before the Brand Identity relaunch I was responsible for creating and managing the Instagram feed to promote Coffee by Tate.
The aim was to provide a behind the scenes look at the Tate’s in house roastery located within the historic grounds of Tate Britain and communicate its leading Gender Equality approach to sourcing and roasting coffees as well as the various services it provides to many London Specialty coffee companies including Wholesale Coffee (B2B), White Label Wholesale Coffee (B2B) Contract Coffee Roasting (B2B) and “Slot” otherwise known as “Toll” Roasting (B2B) as well as Retail Coffee (B2C) sold directly online or in the Tate Shops.
The Instagram feed has proved to be very successful in sharing the story of Coffee by Tate with a steadily growing number of followers and at the same time it has provided an excellent way to generate more business through Direct Messaging with all of its profits being returned to the support the work of Tate.